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MARKETS · STORYApple’s First FoldableiPhone Unveiled

Apple Debuts $1,999 Foldable iPhone, Redesigned Siri, and A20 Pro Chip in First Event Under CEO John Ternus

story · 3 sources
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Apple held its first fall keynote under new CEO John Ternus, unveiling a foldable iPhone priced at The company's first fall keynote under new leadership paired a Gemini-powered Siri overhaul with Apple's first 2-nanometer chip, plus a $1,999 foldable iPhone that won't ship until October.Decrypt · · read it at the sourcethat won’t ship until October, according to Decrypt. The event also introduced a redesigned Siri powered by Gemini AI and the company’s first 2-nanometer chip, the A20 Pro, Decrypt reported.

Apple raised prices on the iPhone 18 Pro lineup by Apple hikes prices for iPhone 18 Pro lineup by $100 — follow live.MarketWatch · · read it at the sourceaccording to MarketWatch, which also covered the event and the foldable device’s debut live alongside CNBC.

Despite the announcements, CNBC reported that investors were not expecting a significant reaction in Apple’s stock, with some analysts suggesting the news could even prompt shareholders to sell. CNBC also ran live coverage of the keynote, framing it as Ternus’s first launch as CEO, new watch models, and pricing details.

Separately, MarketWatch reported on comments from Treasury Secretary Scott Bessent regarding the yen and their potential implications for U.S. stocks, though details of those remarks were not elaborated in the available reporting.

Sources: CNBC, MarketWatch, Decrypt

This article is for information only and is not financial advice.

What the market did

Price reactionnot recorded
Independent outletsnot recorded
Reports per hournot recorded
Noveltynot recorded

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Story so far 2 updates

  1. digestXiaomi and Huawei launch foldable phones ahead of Apple's expected foldable iPhone debutfirst reported · 2 sourcescnbc.com · marketwatch.com
  2. storyApple Debuts $1,999 Foldable iPhone, Redesigned Siri, and A20 Pro Chip in First Event Under CEO John Ternusupdate · 3 sourcescnbc.com · marketwatch.com · decrypt.co
Tags: Apple, iPhone, Technology, Stocks, Consumer Electronics

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